We're not going to deny that it sounded a little weird having a West Coast board company like Primitive annouce an exlusive collaboration of products with the most infamously East Coast rapper, Notorious B.I.G. But after watching this 6-minute promo video for the line featuring, Diego Najera, Trent McClung, Devine Calloway, Carlos Ribeiro, Shane O'Neill and Nick Tucker, Primitive has made it obvious they're more than worthy to claim the collaboration.
The smooth flow of lines, along with Biggie’s cadence, had us rejoicing at not only the video clip, but the collaboration as a whole after initially being apprehensive.
Watch below. Filmed by: Kevin Perez