Los Angeles is undoubtedly the birthplace of skateboarding, so it makes complete sense that Polar Skate Co, alongside Converse's well-respected skate division Converse CONS, chose to shoot the video for their new campaign amongst the sunny beaches and palm trees that are plentiful in LA LA land.
The video boasts some pretty rad skating from a range of CONS and Polar riders including Aaron Herrington, Jonas Skroder, David Stenström, Paul Grund, Roman Gonzalez, and Dane Brady, and was made to hype their new collaborative Jack Purcell drop. Aptly dubbed “LA Days,” the video not only serves as the official visuals for the project, in which the cult skate brand taps CONS for a brand new rendition of the Jack Purcell Pro, but also as a rad skate bit that’s pretty much a day of fun in the sun for all to enjoy. It's supposed to be a nod to, “taking inspiration from back in the day when you skated all over the beach.”
Watch the new video below.